Marketing the Moon: The Selling of the Apollo Lunar Program.

Year

2014

By

Scott, David Meerman, and Richard Jurek

Published

Cambridge, MA: MIT Press.

Edition

English. Hardcover, dust jacket, first edition, first printing.

Shelf

R11

Catalog

Reference Shelf

History of the public-relations campaign behind Apollo — NASA’s work with advertising agencies, the television networks, and corporate sponsors to build and sustain public support for a decade-long, multibillion-dollar program. Foreword by Apollo 17’s Eugene A. Cernan, the last person to walk on the Moon.

Scott, David Meerman, and Richard Jurek. Marketing the Moon: The Selling of the Apollo Lunar Program. Cambridge, MA: MIT Press, 2014. English. Hardcover, dust jacket, first edition, first printing. The Alustiza Collection, Reference Shelf. https://www.spacecollector.net/reference/marketing-the-moon-the-selling-of-the-apollo-lunar/